Derval, Diana.
Overview
| Works: | 0 works in 4 publications in 1 languages | |
|---|---|---|
Titles
Designing luxury brands = the science of pleasing customers' senses /
by:
Derval, Diana.; SpringerLink (Online service)
(Electronic resources)
Designing luxury brands = the art and science of creating game-changers /
by:
Derval, Diana.; SpringerLink (Online service)
(Electronic resources)
The right sensory mix = targeting consumer product development scientifically /
by:
SpringerLink (Online service); Derval, Diana.
(Language materials, printed)
The right sensory mix = decoding customers' behavior and preferences /
by:
Derval, Diana.; SpringerLink (Online service)
(Electronic resources)
Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
by:
Derval, Diana.; SpringerLink (Online service)
(Electronic resources)
Subjects
Senses and sensation.
Marketing.
Branding.
Branding (Marketing)- Management.
Business and Management.
Consumer behavior- Psychological aspects.
International Business.
Product differentiation.
Target marketing.
Luxury goods industry- Customer services.
Luxury.
Behavioral Neuroscience.
Consumers' preferences.
Brand name products.
Behavioral Sciences and Psychology.
Economics/Management Science.
Neurosciences.
Anthropology.
New products.
Consumer behavior.
Management/Business for Professionals.
Luxury goods industry- Management.
Consumer Behavior.
Innovation and Technology Management.
Industrial Design.