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Consumer behavior - Cross-cultural studies.

概要

作品:	15 作品在 3 項出版品 3 種語言

書目資訊

聚合行銷大趨勢 : = 打動混合型消費者的嶄新策略 / by: (書目-語言資料,印刷品)

Global marketing and advertising : = understanding cultural paradoxes / by: (書目-語言資料,印刷品)

Journal of consumer psychology : = the official journal of the Society for Consumer Psychology. by: (書目-語言資料,印刷品)

The Journal of consumer research. by: (書目-語言資料,印刷品)

Global marketing and advertising : = understanding cultural paradoxes / by: (書目-語言資料,印刷品)

Global observations of the influence of culture on consumer buying behavior by: (書目-電子資源)

Consumer behavior & culture : = consequences for global marketing and advertising / by: (書目-語言資料,印刷品)

Global marketing & advertising : = understanding cultural paradoxes / by: (書目-語言資料,印刷品)

Gender, culture, and consumer behavior by: (書目-電子資源)

Creating images and the psychology of marketing communication by: (書目-電子資源)

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主題

BUSINESS & ECONOMICS / Management Science

Consumer behavior- Cross-cultural studies.

Marketing.

Theory of Planned Behavior

Communication in marketing

Consumption (Economics)- Psychological aspects

Consumers

E-commerce

市場學

Consumer behavior

Brand name products

Technology adoption

Electronic Word of Mouth (eWOM)

Behavioral intentions

Internet marketing

Motivation research (Marketing)- Periodicals.

Communication in marketing.

BUSINESS & ECONOMICS / Industrial Management

Consumers.

Consumption (Economics)- Social aspects.

Imagery (Psychology)

消費者行為

BUSINESS & ECONOMICS / Organizational Behavior

Mobile shopping

Consumers' preferences

Attachment behavior.

Market segmentation

Brand name products.

BUSINESS & ECONOMICS / Management

Consumers' preferences.

Consumers- Psychology.

Marketing

Target marketing

Branding (Marketing)

Consumer behavior.

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