東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Global observations of the influence...

Sarma, Sarmistha,

Linked to FindBook

Google Book

Amazon

博客來

Global observations of the influence of culture on consumer buying behavior

Record Type:	Electronic resources : Monograph/item
Title/Author:	Global observations of the influence of culture on consumer buying behavior/ Sarmistha Sarma, editor.
other author:	Sarma, Sarmistha,
Published:	Hershey, Pennsylvania :IGI Global, : [2017],
Description:	1 online resource (xxi, 375 p.)
[NT 15003449]:	Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and “bizarre” tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede’s culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation.
Subject:	Consumers' preferences. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5
ISBN:	9781522527282 (ebook)

Global observations of the influence of culture on consumer buying behavior
Global observations of the influence of culture on consumer buying behavior[electronic resource] /Sarmistha Sarma, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxi, 375 p.)

Includes bibliographical references and index.

Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and “bizarre” tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede’s culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation.

Restricted to subscribers or individual electronic text purchasers.

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--

ISBN: 9781522527282 (ebook)Subjects--Topical Terms:

648978
Consumers' preferences.

LC Class. No.: HF5415.32 / .G546 2017e

Dewey Class. No.: 658.8/342

Global observations of the influence of culture on consumer buying behavior
LDR:03074nmm a2200277 a 4500 001 2137852
003 IGIG
005 20181028110245.0
006 m o d
007 cr cn
008 181117s2017 pau fob 001 0 eng d
010 $z 2017009376
020 $a 9781522527282 (ebook)
020 $a 9781522527275 (hardcover)
035 $a (OCoLC)994503960
035 $a 1071025222
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.32 $b .G546 2017e
082 0 4 $a 658.8/342 $2 23
245 0 0 $a Global observations of the influence of culture on consumer buying behavior $h [electronic resource] / $c Sarmistha Sarma, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (xxi, 375 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and “bizarre” tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede’s culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- $c Provided by publisher.
650 0 $a Consumers' preferences. $3 648978
650 0 $a Consumer behavior. $3 535816
650 0 $a Consumer behavior $v Cross-cultural studies. $3 601327
700 1 $a Sarma, Sarmistha, $e editor. $3 3310760
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5