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Consumer behavior & culture : = cons...

Mooij, Marieke K. de, (1943-)

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Consumer behavior & culture : = consequences for global marketing and advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior & culture :/ Marieke de Mooij.
其他題名:	consequences for global marketing and advertising /
其他題名:	Consumer behavior and culture
作者:	Mooij, Marieke K. de,
出版者:	London ;SAGE Publications, : 2019.,
面頁冊數:	xvii, 451 p. :ill. ;24 cm.
標題:	Consumer behavior - Cross-cultural studies. -
ISBN:	9781544318165

Consumer behavior & culture : = consequences for global marketing and advertising /
Mooij, Marieke K. de,1943-

Consumer behavior & culture :consequences for global marketing and advertising /Consumer behavior and cultureMarieke de Mooij. - 3rd ed. - London ;SAGE Publications,2019. - xvii, 451 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9781544318165GBP49.99Subjects--Topical Terms:

601327
Consumer behavior
--Cross-cultural studies.

LC Class. No.: HF5415.32 / .M66 2019

Dewey Class. No.: 658.8/342

Consumer behavior & culture : = consequences for global marketing and advertising /
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100 1 $a Mooij, Marieke K. de, $d 1943- $e author. $3 3367952
245 1 0 $a Consumer behavior & culture : $b consequences for global marketing and advertising / $c Marieke de Mooij.
246 3 # $a Consumer behavior and culture
250 $a 3rd ed.
260 # $a London ; $a Thousand Oaks : $b SAGE Publications, $c 2019.
300 $a xvii, 451 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Consumer behavior $v Cross-cultural studies. $3 601327
650 # 0 $a Consumers $x Psychology. $3 610246
650 # 0 $a Marketing. $3 536353