行為意向

金融業客服中心服務功能品質對顧客服務認知價值與行為意向之影響研究 = = The Effects of Functional Service Quality on Customer Perceived Value and Behavioral Intention in the Banking Services Call Center / by: (Language materials, printed)

商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 / by: (Language materials, printed)

大陸觀光客來台從事醫療旅遊之意向 = = Chinese Tourist’s Intentions Towards Medical Tourism in Taiwan / by: (Language materials, printed)

探討壽險要保人投保行為之研究 = = The study of policyholder insures behavior in life industry / by: (Language materials, printed)

關係、體驗行銷與顧客行為意圖之探討 = = A Study of the Relationship among Relational Marketing, Experiential Marketing and Behavioral Intetion : An Example of Saloon Industry : 以美容業為例 / by: (Language materials, printed)

國軍人員對全球暖化現象之知識、態度與行為之研究-以海軍某營區分析為例 / by: (Language materials, printed)

客服中心

知覺價值

信任

顧客關係管理

商店氣氛

體驗價值

知識

關係銷售行為

態度

知覺行為控制

購物價值

顧客服務認知價值

服務品質

咖啡

關係品質

全球暖化

行為意向

顧客體驗

承諾

銷售人員特質

溫室效應

醫療旅遊

主觀規範

結構方程模式

銷售人員屬性

體驗行銷