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商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The St...

李瑞正

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商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = / 李瑞正撰
Reminder of title:	The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 /
remainder title:	The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention
Author:	李瑞正
Published:	[花蓮縣] : 國立東華大學企業管理學系, : 民97[2008],
Description:	8,73面 : 圖,表 ; 30公分
Notes:	指導教授︰洪坤
Subject:	購物價值 -
Online resource:	http://etd.lib.ndhu.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-0625108-011224PDF全文

商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 /
李瑞正

商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 / The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior IntentionAn Empirical Study of McDonald's Coffee Shop in Northern Taiwan李瑞正撰 - [花蓮縣] : 國立東華大學企業管理學系, 民97[2008] - 8,73面 : 圖,表 ; 30公分

指導教授︰洪坤

碩士論文--國立東華大學企業管理學系,2008

參考書目︰面62-66Subjects--Topical Terms:

2711589
購物價值

商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 /
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