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Targeted Recruiting through Online J...

Rand, Andrew MacLeod.

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Targeted Recruiting through Online Job Postings: Effects of Ethnicity, Message Content, and Employee Testimonials.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Targeted Recruiting through Online Job Postings: Effects of Ethnicity, Message Content, and Employee Testimonials./
Author:	Rand, Andrew MacLeod.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	131 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-08(E), Section: B.
Contained By:	Dissertation Abstracts International79-08B(E).
Subject:	Occupational psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10641023
ISBN:	9780355753226

Targeted Recruiting through Online Job Postings: Effects of Ethnicity, Message Content, and Employee Testimonials.
Rand, Andrew MacLeod.

Targeted Recruiting through Online Job Postings: Effects of Ethnicity, Message Content, and Employee Testimonials. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 131 p.

Source: Dissertation Abstracts International, Volume: 79-08(E), Section: B.

Thesis (Ph.D.)--Illinois Institute of Technology, 2017.

Ethnic disparities in employment outcomes are a major concern for contemporary employers. As recruitment influences who applies and is selected for employment, strategies supporting minority hiring may be beneficial. Interested in further understanding targeted recruitment, the current study developed webpages and employee testimonials aimed at attracting diverse and conscientious applicants. Results suggested employee testimonials enhance perceptions of credibility and organizational attraction. Further, partial support was found for targeted messaging increasing organizational attraction for highly conscientious participants in comparison to lower conscientious participants. This result was only discovered for White participants viewing a webpage without a testimonial and a Black employee present. Targeted recruitment efforts also reduced adverse impact within a simulated hiring decision. Study implications, limitations, and directions for future research are discussed.

ISBN: 9780355753226Subjects--Topical Terms:

2122852
Occupational psychology.

Targeted Recruiting through Online Job Postings: Effects of Ethnicity, Message Content, and Employee Testimonials.
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520 $a Ethnic disparities in employment outcomes are a major concern for contemporary employers. As recruitment influences who applies and is selected for employment, strategies supporting minority hiring may be beneficial. Interested in further understanding targeted recruitment, the current study developed webpages and employee testimonials aimed at attracting diverse and conscientious applicants. Results suggested employee testimonials enhance perceptions of credibility and organizational attraction. Further, partial support was found for targeted messaging increasing organizational attraction for highly conscientious participants in comparison to lower conscientious participants. This result was only discovered for White participants viewing a webpage without a testimonial and a Black employee present. Targeted recruitment efforts also reduced adverse impact within a simulated hiring decision. Study implications, limitations, and directions for future research are discussed.
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