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Leadership storytelling event as a m...

Pons, Wilfred.

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Leadership storytelling event as a means of prompting organizational identity change.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Leadership storytelling event as a means of prompting organizational identity change./
作者:	Pons, Wilfred.
面頁冊數:	57 p.
附註:	Source: Masters Abstracts International, Volume: 51-06.
Contained By:	Masters Abstracts International51-06(E).
標題:	Sociology, Organizational. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1539027
ISBN:	9781303135057

Leadership storytelling event as a means of prompting organizational identity change.
Pons, Wilfred.

Leadership storytelling event as a means of prompting organizational identity change. - 57 p.

Source: Masters Abstracts International, Volume: 51-06.

Thesis (M.A.)--Gonzaga University, 2013.

Leaders are tasked with conveying a new organization's identity via communication and behavior. Thus, this thesis is guided by the research question: "How can a leadership storytelling event prompt organizational identity change amongst internal stakeholders?" The term "storytelling event" is used to represent a story and the message that precedes or follows the narrative. This thesis examines a leadership storytelling event within a financial firm in which the CEO introduced a new organizational identity. The framing of an organizational identity is contingent upon the meaning produced by the language contained within the leader's discourse. Using rhetorical analysis to analyze the storytelling event, this paper examines whether the CEO used "sensebreaking" and "sensegiving" rhetoric to prompt organizational identity change. The findings reveal the CEO framed the concept of change positively prior to introducing the new organizational identity attributes through a thematic structure embedded within the storytelling event. Additionally, the CEO did not use negative labels to erode the previous identity; rather, confluence was employed to construct the new identity.

ISBN: 9781303135057Subjects--Topical Terms:

1018023
Sociology, Organizational.

Leadership storytelling event as a means of prompting organizational identity change.
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