Managing negative word-of-mouth on s...
Nee, Ines.

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  • Managing negative word-of-mouth on social media platforms = the effect of hotel management responses on observers' purchase intention /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Managing negative word-of-mouth on social media platforms/ by Ines Nee.
    其他題名: the effect of hotel management responses on observers' purchase intention /
    作者: Nee, Ines.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
    面頁冊數: xviii, 235 p. :ill., digital ;24 cm.
    內容註: Relevance of Responding to Negative Online Customer Reviews -- The Hotel Industry and its Development since the Emergence of Web 2.0 -- Differentiation of Classical Service Recovery Management and Service Recovery Management in the Context of Social Media -- Development of a Conceptual Basis Explaining Observers' Behavioral Reactions towards Complaint Handling on Social Media Platforms -- Empirical Analysis and Validation of Management Response Content.
    Contained By: Springer eBooks
    標題: Hotel management. -
    電子資源: http://dx.doi.org/10.1007/978-3-658-13998-8
    ISBN: 9783658139988
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W9281977 電子資源 11.線上閱覽_V 電子書 EB HF5827.95 .N372 2016 一般使用(Normal) 在架 0
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