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Diffusion of Technological Innovatio...
~
Hoehn, John A.
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Diffusion of Technological Innovation in the Media Industry.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Diffusion of Technological Innovation in the Media Industry./
作者:
Hoehn, John A.
面頁冊數:
155 p.
附註:
Source: Dissertation Abstracts International, Volume: 73-04, Section: A, page: 1578.
Contained By:
Dissertation Abstracts International73-04A.
標題:
Sociology, Organizational. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3490559
ISBN:
9781267115522
Diffusion of Technological Innovation in the Media Industry.
Hoehn, John A.
Diffusion of Technological Innovation in the Media Industry.
- 155 p.
Source: Dissertation Abstracts International, Volume: 73-04, Section: A, page: 1578.
Thesis (D.B.A.)--Wilmington University (Delaware), 2012.
Traditional television broadcasters and movie studios, whose traditional businesses have enjoyed more than a half-century of little competition, are under attack from new entrants. These media sub-industries find themselves having to adapt to relatively recent, very rapid changes in consumer behavior, ubiquitous broadband Internet service, digital convergence in telecommunications, and the unbundling of aggregation-packaging and distribution business models from the end-to-end media value chain by new entrants in the marketplace. To date, little has been documented on how these media companies are innovating to remain competitive, and in some cases, survive. The purpose of this research, using a multiple case study methodology, is to explore how technical innovations are being diffused in these media companies and to provide some insight into how decisions are made in the made industry to adopt these innovations.
ISBN: 9781267115522Subjects--Topical Terms:
1018023
Sociology, Organizational.
Diffusion of Technological Innovation in the Media Industry.
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Source: Dissertation Abstracts International, Volume: 73-04, Section: A, page: 1578.
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Adviser: Ruth T. Norman.
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Thesis (D.B.A.)--Wilmington University (Delaware), 2012.
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Traditional television broadcasters and movie studios, whose traditional businesses have enjoyed more than a half-century of little competition, are under attack from new entrants. These media sub-industries find themselves having to adapt to relatively recent, very rapid changes in consumer behavior, ubiquitous broadband Internet service, digital convergence in telecommunications, and the unbundling of aggregation-packaging and distribution business models from the end-to-end media value chain by new entrants in the marketplace. To date, little has been documented on how these media companies are innovating to remain competitive, and in some cases, survive. The purpose of this research, using a multiple case study methodology, is to explore how technical innovations are being diffused in these media companies and to provide some insight into how decisions are made in the made industry to adopt these innovations.
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Keywords: diffusion of innovation, diffusion theory, disruptive innovation theory, media and entertainment industry, management of innovation, case study methodology.
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