東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

An analysis of potential target mark...

Mendes, Godfrey F.

FindBook

Google Book

Amazon

博客來

An analysis of potential target markets in India for online education offered by United States universities.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An analysis of potential target markets in India for online education offered by United States universities./
作者:	Mendes, Godfrey F.
面頁冊數:	211 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-07, Section: A, page: 2468.
Contained By:	Dissertation Abstracts International65-07A.
標題:	Education, Business. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3138509
ISBN:	0496856704

An analysis of potential target markets in India for online education offered by United States universities.
Mendes, Godfrey F.

An analysis of potential target markets in India for online education offered by United States universities. - 211 p.

Source: Dissertation Abstracts International, Volume: 65-07, Section: A, page: 2468.

Thesis (Ph.D.)--Capella University, 2004.

This study analyzed India's potential target markets for online education offered by U.S. universities. This is the first India-wide marketing survey of likely customers of online education. The survey questionnaire was distributed to 10,000 randomly selected members of an online research panel from India. A total of 1277 valid responses were collected. The findings rest on a foundation of positive attitudes toward online education in general, with 88.4% of respondents describing themselves as either somewhat likely or very likely to enroll in online courses offered by U.S. universities. Using this set of respondents, the analyses show a high concern for educational quality, with over 90% of respondents rating as very important the issues of reputation of educational institution and overall quality of online course offerings. Also analyzed were the ratings by respondents of various elements of online education such as preferred technical features, the extent of course offerings, tuition expectations, and credit transfer policies. Then finally, potential advertising methods where explored through a set of questions, garnering the results that showed the internet search engine as the most likely source of information about online education programs---a finding that holds the potential for relatively inexpensive advertising campaigns by U.S. universities. As a whole, the findings of this research offer insights into the Indian higher education market for providers of online education by investigating the expectations and needs of this population. Although not intended as a blueprint for direct expansion into the Indian market, this study lays the groundwork for institutions to perform their own research through questions that address elements that are specific to the school in question.

ISBN: 0496856704Subjects--Topical Terms:

1017515
Education, Business.

An analysis of potential target markets in India for online education offered by United States universities.
LDR:02764nmm 2200301 4500 001 1839032
005 20050606092142.5
008 130614s2004 eng d
020 $a 0496856704
035 $a (UnM)AAI3138509
035 $a AAI3138509
040 $a UnM $c UnM
100 1 $a Mendes, Godfrey F. $3 1927436
245 1 3 $a An analysis of potential target markets in India for online education offered by United States universities.
300 $a 211 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-07, Section: A, page: 2468.
500 $a Adviser: William Reed.
502 $a Thesis (Ph.D.)--Capella University, 2004.
520 $a This study analyzed India's potential target markets for online education offered by U.S. universities. This is the first India-wide marketing survey of likely customers of online education. The survey questionnaire was distributed to 10,000 randomly selected members of an online research panel from India. A total of 1277 valid responses were collected. The findings rest on a foundation of positive attitudes toward online education in general, with 88.4% of respondents describing themselves as either somewhat likely or very likely to enroll in online courses offered by U.S. universities. Using this set of respondents, the analyses show a high concern for educational quality, with over 90% of respondents rating as very important the issues of reputation of educational institution and overall quality of online course offerings. Also analyzed were the ratings by respondents of various elements of online education such as preferred technical features, the extent of course offerings, tuition expectations, and credit transfer policies. Then finally, potential advertising methods where explored through a set of questions, garnering the results that showed the internet search engine as the most likely source of information about online education programs---a finding that holds the potential for relatively inexpensive advertising campaigns by U.S. universities. As a whole, the findings of this research offer insights into the Indian higher education market for providers of online education by investigating the expectations and needs of this population. Although not intended as a blueprint for direct expansion into the Indian market, this study lays the groundwork for institutions to perform their own research through questions that address elements that are specific to the school in question.
590 $a School code: 1351.
650 4 $a Education, Business. $3 1017515
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, Higher. $3 543175
650 4 $a Education, Technology. $3 1017498
690 $a 0688
690 $a 0338
690 $a 0745
690 $a 0710
710 2 0 $a Capella University. $3 1017687
773 0 $t Dissertation Abstracts International $g 65-07A.
790 1 0 $a Reed, William, $e advisor
790 $a 1351
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3138509