Zeithaml, Valarie A.
概要
| 作品: | 1 作品在 1 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Services marketing : = integrating customer focus across the firm /
by:
Bitner, Mary Jo.; Gremler, Dwayne D.; Zeithaml, Valarie A.
(書目-語言資料,印刷品)
Delivering quality service : = balancing customer perceptions and expectations /
by:
Berry, Leonard L., (1942-); Parasuraman, A.; Zeithaml, Valarie A.
(書目-語言資料,印刷品)
Driving customer equity : = how customer lifetime value is reshaping corporate strategy /
by:
Zeithaml, Valarie A.; Rust, Roland T.; Lemon, Katherine N.
(書目-語言資料,印刷品)
服務行銷 /
by:
蔡特哈姆爾 ((Zeithaml, Valarie A.)); 比特納 ((Bitner, Mary Jo)); 葛雷勒 ((Gremler, Dwayne D.)); 黃鵬飛; Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
(書目-語言資料,印刷品)
Services marketing : = integrating customer focus across the firm /
by:
Bitner, Mary Jo.; Zeithaml, Valarie A.
(書目-語言資料,印刷品)