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Driving customer equity : = how cust...

Lemon, Katherine N.

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Driving customer equity : = how customer lifetime value is reshaping corporate strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Driving customer equity :/ Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
Reminder of title:	how customer lifetime value is reshaping corporate strategy /
Author:	Rust, Roland T.
other author:	Lemon, Katherine N.
Published:	New York :Free Press, : 2000.,
Description:	xii, 292 p. :ill. ;25 cm.
Subject:	Customer relations. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0641/00026485-s.htmlhttp://www.loc.gov/catdir/enhancements/fy0641/00026485-s.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0631/00026485-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0631/00026485-t.html
Online resource:	http://www.loc.gov/catdir/bios/simon051/00026485.htmlhttp://www.loc.gov/catdir/bios/simon051/00026485.html
Online resource:	http://www.loc.gov/catdir/description/simon032/00026485.htmlhttp://www.loc.gov/catdir/description/simon032/00026485.html
ISBN:	0684864665 (hbk.) :

Driving customer equity : = how customer lifetime value is reshaping corporate strategy /
Rust, Roland T.

Driving customer equity :how customer lifetime value is reshaping corporate strategy /Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon. - New York :Free Press,2000. - xii, 292 p. :ill. ;25 cm.

Includes bibliographical references (p. 275-282) and index.

ISBN: 0684864665 (hbk.) :US37.50

LCCN: 00026485Subjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.5 / .R87 2000

Dewey Class. No.: 658.8

Driving customer equity : = how customer lifetime value is reshaping corporate strategy /
LDR:01259pam a2200217 a 45 001 713634
005 20070727
008 070313s2000 nyua b 001 0 eng
010 $a 00026485
020 $a 0684864665 (hbk.) : $c US37.50
035 $a BM95T0059
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.5 $b .R87 2000
082 0 0 $a 658.8 $2 21
100 $a Rust, Roland T. $3 657998
245 1 0 $a Driving customer equity : $b how customer lifetime value is reshaping corporate strategy / $c Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
260 $a New York : $c 2000. $b Free Press,
300 $a xii, 292 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 275-282) and index.
650 $a Customer relations. $3 578582
650 $a Customer services. $3 657636
650 $a Marketing. $3 536353
650 $a Strategic planning. $3 528149
700 $a Lemon, Katherine N. $q (Katherine Newell). $3 752913
700 $a Zeithaml, Valarie A. $3 668764
856 4 1 $3 Sample text $u http://www.loc.gov/catdir/enhancements/fy0641/00026485-s.html $z http://www.loc.gov/catdir/enhancements/fy0641/00026485-s.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0631/00026485-t.html $z http://www.loc.gov/catdir/enhancements/fy0631/00026485-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/simon051/00026485.html $z http://www.loc.gov/catdir/bios/simon051/00026485.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/simon032/00026485.html $z http://www.loc.gov/catdir/description/simon032/00026485.html