Languages
Gazquez-Abad, Juan Carlos.
Overview
Works: | 0 works in 9 publications in 1 languages |
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Titles
Advances in national brand and private label marketing = ninth International Conference, 2022 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; SpringerLink (Online service); International Conference on Research on National Brand and Private Label Marketing (2022 :); Ieva, Marco.
(Electronic resources)
Advances in national brand and private label marketing = Sixth International Conference, 2019 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; SpringerLink (Online service); International Conference on Research on National Brand and Private Label Marketing (2019 :); Roggeveen, Anne.
(Electronic resources)
Advances in national brand and private label marketing = third International Conference, 2016 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; Gijsbrecht, Els.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing = 10th International Conference, 2023 /
by:
Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; SpringerLink (Online service); Gielens, Katrijn.; International Conference on Research on National Brand and Private Label Marketing (2023))
(Electronic resources)
Advances in national brand and private label marketing = Seventh International Conference, 2020 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; SpringerLink (Online service); International Conference on Research on National Brand & Private Label Marketing (2020 :); Breugelmans, Els.
(Electronic resources)
Advances in national brand and private label marketing = Fifth International Conference, 2018 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; Chernev, Alexander.; SpringerLink (Online service); International Conference on Research on National Brand and Private Label Marketing (2018 :)
(Electronic resources)
Advances in national brand and private label marketing = eighth international conference, 2021 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; SpringerLink (Online service); International Conference on Research on National Brand & Private Label Marketing (2021 :)
(Electronic resources)
Advances in national brand and private label marketing = second International Conference, 2015 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; Sethuraman, Raj.; SpringerLink (Online service)
(Language materials, printed)
National brands and private labels in retailing = First International Symposium NB&PL, Barcelona, June 2014 /
by:
Gazquez-Abad, Juan Carlos.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Business Strategy/Leadership.
Trade.
Branding.
House brands
Business and Management.
Brand name products
Industrial, Organisational and Economic Psychology.
Customer Relationship Management.
Cross-Cultural Psychology.
Retail trade
Sales/Distribution/Call Center/Customer Service.
e-Business/e-Commerce.
Industrial and Organizational Psychology.
IT in Business.
Market Psychology.
Economics/Management Science.
Branding (Marketing)
Marketing
Online Marketing/Social Media.
Consumer Behavior.
Business Strategy and Leadership.