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Advances in national brand and priva...

Martinez-Lopez, Francisco J.

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Advances in national brand and private label marketing = eighth international conference, 2021 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in national brand and private label marketing/ edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad.
其他題名:	eighth international conference, 2021 /
其他作者:	Martinez-Lopez, Francisco J.
團體作者:	International Conference on Research on National Brand & Private Label Marketing
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xii, 132 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-030-76935-2
ISBN:	9783030769352

Advances in national brand and private label marketing = eighth international conference, 2021 /
Advances in national brand and private label marketingeighth international conference, 2021 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad. - Cham :Springer International Publishing :2021. - xii, 132 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021) The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

ISBN: 9783030769352

Standard No.: 10.1007/978-3-030-76935-2doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411 / .I57 2021

Dewey Class. No.: 658.8

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