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Advances in national brand and priva...

International Conference on Research on National Brand and Private Label Marketing (2023))

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Advances in national brand and private label marketing = 10th International Conference, 2023 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in national brand and private label marketing/ edited by Juan Carlos Gazquez-Abad, Francisco J. Martinez-Lopez, Katrijn Gielens.
Reminder of title:	10th International Conference, 2023 /
other author:	Gazquez-Abad, Juan Carlos.
corporate name:	International Conference on Research on National Brand and Private Label Marketing
Published:	Cham :Springer Nature Switzerland : : 2023.,
Description:	1 online resource (x, 152 p.) :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Branding (Marketing) - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-031-32894-7
ISBN:	9783031328947

Advances in national brand and private label marketing = 10th International Conference, 2023 /
Advances in national brand and private label marketing10th International Conference, 2023 /[electronic resource] :edited by Juan Carlos Gazquez-Abad, Francisco J. Martinez-Lopez, Katrijn Gielens. - Cham :Springer Nature Switzerland :2023. - 1 online resource (x, 152 p.) :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

ISBN: 9783031328947

Standard No.: 10.1007/978-3-031-32894-7doiSubjects--Topical Terms:

3331809
Branding (Marketing)
--Congresses.

LC Class. No.: HF5415.1255 / I58 2023

Dewey Class. No.: 658.827

Advances in national brand and private label marketing = 10th International Conference, 2023 /
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