High technology - Marketing.

Overview

Works:	13 works in 1 publications in 1 languages

Titles

Engineering for profit : = successful marketing of hi-tech products and systems / by: (Language materials, printed)

Relationship marketing : = successful strategies for the age of the customer / by: (Language materials, printed)

Crossing the chasm : = marketing and selling high-tech products to mainstream customers / by: (Language materials, printed)

Bringing new technology to market / by: (Language materials, printed)

Successful marketing strategy for high-tech firms by: (Language materials, printed)

Building high-tech product companies : = the maelstrom effect / by: (Language materials, printed)

Essentials of marketing high technology / by: (Language materials, printed)

The emerging high-tech consumer = a market profile and marketing strategy implications / by: (Electronic resources)

Subjects

Branding.

Internet.