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Crossing the chasm : = marketing and...
~
Moore, Geoffrey A., (1946-.)
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Crossing the chasm : = marketing and selling high-tech products to mainstream customers /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Crossing the chasm :/ Geoffrey A. Moore ; with a foreword by Regis McKenna.
其他題名:
marketing and selling high-tech products to mainstream customers /
作者:
Moore, Geoffrey A.,
出版者:
New York :HarperBusiness Essentials, : c2002.,
面頁冊數:
xxi, 227 p. ;21 cm.
附註:
Includes index.
標題:
High technology - Marketing. -
ISBN:
0060517123 (pbk.) :
Crossing the chasm : = marketing and selling high-tech products to mainstream customers /
Moore, Geoffrey A.,1946-.
Crossing the chasm :
marketing and selling high-tech products to mainstream customers /Geoffrey A. Moore ; with a foreword by Regis McKenna. - Rev. ed. - New York :HarperBusiness Essentials,c2002. - xxi, 227 p. ;21 cm.
Includes index.
ISBN: 0060517123 (pbk.) :US17.95Subjects--Topical Terms:
660778
High technology
--Marketing.
LC Class. No.: HF5439.H54 / M66 2002
Crossing the chasm : = marketing and selling high-tech products to mainstream customers /
LDR
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001
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aOCoLC
005
20051108
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0060517123 (pbk.) :
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US17.95
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9780060517120 (pbk.)
035
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BM94T0006
040
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TEF
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TEF
$d
CIN
050
0
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HF5439.H54
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M66 2002
100
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Moore, Geoffrey A.,
$d
1946-.
$3
750117
245
1 0
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Crossing the chasm :
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marketing and selling high-tech products to mainstream customers /
$c
Geoffrey A. Moore ; with a foreword by Regis McKenna.
250
$a
Rev. ed.
260
$a
New York :
$c
c2002.
$b
HarperBusiness Essentials,
300
$a
xxi, 227 p. ;
$c
21 cm.
500
$a
Includes index.
650
$a
High technology
$x
Marketing.
$3
660778
650
$a
Selling
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High technology.
$3
750118
650
$a
Technological innovations
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Marketing.
$3
750119
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