Sports spectators - Psychology.

Sport fans : = the psychology and social impact of spectators / by: (Language materials, printed)

The team America loves to hate : = why baseball fans despise the New York Yankees / by: (Language materials, printed)

The team America loves to hate = why baseball fans despise the New York Yankees / by: (Language materials, printed)

Understanding rivalry and its influence on sports fans by: (Electronic resources)

Rivalry and group behavior among consumers and brands = comparisons in and out of the sport context / by: (Electronic resources)

Marketing.

Sports spectators- Attitudes.

Consumer behavior- Psychological aspects.

Group identity.

Sports- Social aspects.

Sports spectators- Psychology.

New York Yankees (Baseball team)

Branding (Marketing)- Social aspects.

Sports rivalries.

Sports spectators- Social conditions.

Consumer Behavior.