購買意願

隱性行銷揭露前後之購買意願變化 : = 以專櫃、開架式眼影產品之比較研究 = The change of purchase intention before and after covert marketing disclosure - a comparative study of high-end and self-selective eye shadow products / by: (書目-語言資料,印刷品)

實況主與遊玩動機對消費者購買遊戲商品行為之探討 = = The study of game streamer and motivation on consumers' purchase behavior / by: (書目-語言資料,印刷品)

影響消費者購買豪華進口汽車因素之研究 : = 以Mercedes–Benz與BMW為例 = A study of factors affecting consumers' purchase of imported luxury cars : the case of Mercedes-Benz and BMW / by: (書目-語言資料,印刷品)

道德情緒對氣候變遷產品之購買意願分析 : = 生態環境承諾、從眾效應與產品涉入程度之影響 = The Effect of moral emotions on purchase intention of climate change products : The Roles of ecological commitment, bandwagon effect and product involvement / by: (書目-語言資料,印刷品)

比較式廣告操弄意圖與購買意願之研究 = = A study on manipulative intent and purchase intention in comparative advertising / by: (書目-語言資料,印刷品)

價格促銷頻率及價格折扣幅度對於購買意願之影響 = = The Effect of Discount Frequency and Discount Depth on Purchase Intention / by: (書目-語言資料,印刷品)

探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand / by: (書目-語言資料,印刷品)

探討持續使用Line貼圖的購買意願 : = 以社交需求為中介變數 = Effects of Continuous Use of LINE Stickers on Purchase Intention - with Social Needs as a Mediator / by: (書目-語言資料,印刷品)