Brand name products - Planning.
Overview
Works: | 7 works in 1 publications in 1 languages |
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Titles
Creating powerful brands in consumer, service and industrial markets
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Global brand strategy = unlocking brand potential across countries, cultures & markets /
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Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
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The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
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