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Creating powerful brands in consumer...
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McDonald, Malcolm.
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Creating powerful brands in consumer, service and industrial markets
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Creating powerful brands in consumer, service and industrial markets/ Leslie de Chernatony and Malcolm McDonald.
作者:
De Chernatony, L.
其他作者:
McDonald, Malcolm.
出版者:
Oxford ;Elsevier/Butterworth-Heinemann, : 2003.,
面頁冊數:
xvii, 467 p. :ill. ;24 cm.
標題:
Brand name products - Marketing. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104745An electronic book accessible through the World Wide Web; click for information
ISBN:
1417507845 (electronic bk.)
Creating powerful brands in consumer, service and industrial markets
De Chernatony, L.
Creating powerful brands in consumer, service and industrial markets
[electronic resource] /Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Oxford ;Elsevier/Butterworth-Heinemann,2003. - xvii, 467 p. :ill. ;24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 1417507845 (electronic bk.)Subjects--Topical Terms:
605907
Brand name products
--Marketing.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD69.B7 / D45 2003eb
Dewey Class. No.: 658.8/27
Creating powerful brands in consumer, service and industrial markets
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