Advertising media planning.

The media handbook = a complete guide to advertising media selection, planning, research, and buying / by: (書目-電子資源)

How to produce creative advertising = proven techniques & computer applications / by: (書目-電子資源)

Essentials of media planning = a marketing viewpoint / by: (書目-電子資源)

Introduction to advertising media = research, planning, and buying / by: (書目-電子資源)

Advertising and integrated brand promotion / by: (書目-語言資料,印刷品)

The media handbook = a complete guide to advertising media selection, planning, research, and buying / by: (書目-語言資料,印刷品)

Advertising media planning : = a brand management approach / by: (書目-語言資料,印刷品)

Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations / by: (書目-語言資料,印刷品)