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Advertising media planning : = a bra...

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Jugenheimer, Donald W.

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Advertising media planning : = a brand management approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising media planning :/ Larry D. Kelley and Donald W. Jugenheimer.
其他題名:	a brand management approach /
作者:	Kelley, Larry D.,
其他作者:	Jugenheimer, Donald W.
出版者:	Armonk, N.Y. :M.E. Sharpe, : c2008.,
面頁冊數:	viii, 188 p. :ill. ;23 cm.
附註:	Includes index.
標題:	Advertising media planning. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0719/2007022346.html
ISBN:	9780765620323

Advertising media planning : = a brand management approach /
Kelley, Larry D.,1955-

Advertising media planning :a brand management approach /Larry D. Kelley and Donald W. Jugenheimer. - 2nd ed. - Armonk, N.Y. :M.E. Sharpe,c2008. - viii, 188 p. :ill. ;23 cm.

Includes index.

ISBN: 9780765620323

LCCN: 2007022346Subjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5826.5 / .K45 2008

Dewey Class. No.: 659.1/11

Advertising media planning : = a brand management approach /
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300 $a viii, 188 p. : $b ill. ; $c 23 cm.
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HF5826.5 K45 2008

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