Consumers.
Overview
| Works: | 35 works in 6 publications in 6 languages | |
|---|---|---|
Titles
Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
The World of goods : = towards an anthropology of consumption : with a new introduction /
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(Language materials, printed)
Web rules = how the Internet is changing the way consumers make choices /
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(Language materials, printed)
The making of the consumer : = knowledge, power and identity in the modern world /
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(Language materials, printed)
Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
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(Language materials, printed)
The monetary value of time = why traditional accounting systems make customers wait /
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(Electronic resources)
Exploring omnichannel retailing = common expectations and diverse realities /
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(Electronic resources)
Context and cognition in consumer psychology = how perception and emotion guide action /
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(Electronic resources)
Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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(Electronic resources)
Karma queens, geek gods, & innerpreneurs = meet the 9 consumer types shaping today's marketplace /
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(Electronic resources)
Virtual worlds and e-commerce = technologies and applications for building customer relationships /
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(Electronic resources)
Driving Market Change: A Multi-Level Perspective on Institutional Disruption and Defense.
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(Electronic resources)
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Subjects