Customer obsession = how to acquire,...
Azevedo, Abaete de.

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  • Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Customer obsession/ Abaete de Azevedo and Ricardo Pomeranz.
    其他題名: how to acquire, retain, and grow customers in the new age of relationship marketing /
    作者: Azevedo, Abaete de.
    其他作者: Pomeranz, Ricardo.
    出版者: New York :McGraw-Hill, : c2008.,
    面頁冊數: xi, 226 p. :ill.
    內容註: Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
    標題: Consumers. -
    電子資源: https://lb30.libraryandbook.net/Book_detial/EB978007149704601Click for full text (McGrawHill)
    ISBN: 0071497048 (alk. paper)
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W9456758 電子資源 11.線上閱覽_V 電子書 EB HC79.C6 A94 2008 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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