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Customer obsession = how to acquire,...
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Azevedo, Abaete de.
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Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Customer obsession/ Abaete de Azevedo and Ricardo Pomeranz.
其他題名:
how to acquire, retain, and grow customers in the new age of relationship marketing /
作者:
Azevedo, Abaete de.
其他作者:
Pomeranz, Ricardo.
出版者:
New York :McGraw-Hill, : c2008.,
面頁冊數:
xi, 226 p. :ill.
內容註:
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
標題:
Consumers. -
電子資源:
https://lb30.libraryandbook.net/Book_detial/EB978007149704601Click for full text (McGrawHill)
ISBN:
0071497048 (alk. paper)
Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
Azevedo, Abaete de.
Customer obsession
how to acquire, retain, and grow customers in the new age of relationship marketing /[electronic resource] :Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill.
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
ISBN: 0071497048 (alk. paper)
LCCN: 2008007086
Nat. Bib. No.: GBA874205bnbSubjects--Topical Terms:
562196
Consumers.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HC79.C6 / A94 2008
Dewey Class. No.: 658.8/12
Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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