Consumer attitudes.
Overview
Works: | 5 works in 0 publications in 0 languages |
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Titles
Managing marketing mix and communications in a digital era: The role of traditional and new media in a multichannel environment.
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(Electronic resources)
The impact of consumer skepticism and issue involvement on the goal framing effect: A persuasion knowledge perspective.
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(Electronic resources)
Ethical Consumption and Brand Detachment in the Cosmetic Sector: A Study of Italian Consumers' Perception.
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(Electronic resources)
The Effects of Digital Content on Customer Engagement across Different Travel Purposes.
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(Electronic resources)
Subjects