東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The impact of consumer skepticism an...

Nan, Xiaoli.

FindBook

Google Book

Amazon

博客來

The impact of consumer skepticism and issue involvement on the goal framing effect: A persuasion knowledge perspective.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The impact of consumer skepticism and issue involvement on the goal framing effect: A persuasion knowledge perspective./
作者:	Nan, Xiaoli.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2005,
面頁冊數:	140 p.
附註:	Source: Dissertations Abstracts International, Volume: 67-10, Section: A.
Contained By:	Dissertations Abstracts International67-10A.
標題:	Mass media. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3188593
ISBN:	9780542310553

The impact of consumer skepticism and issue involvement on the goal framing effect: A persuasion knowledge perspective.
Nan, Xiaoli.

The impact of consumer skepticism and issue involvement on the goal framing effect: A persuasion knowledge perspective. - Ann Arbor : ProQuest Dissertations & Theses, 2005 - 140 p.

Source: Dissertations Abstracts International, Volume: 67-10, Section: A.

Thesis (Ph.D.)--University of Minnesota, 2005.

This item must not be sold to any third party vendors.

This dissertation develops a theoretical framework that explains why and when persuasion tactic related perceptions may influence persuasion. A central proposition of this theoretical framework is that given sufficient motivation, ability, and opportunity to process information, people can potentially elaborate on two different aspects of a persuasive message. One is the substantive content of a message that puts forward the merits of the central topic; the other is the persuasion tactic being employed in the message. When message content related elaboration dominates, characteristics of the message content (e.g., argument strength) will have a major impact on final judgments. On the other hand, when persuasion tactic related elaboration dominates, characteristics of the persuasion tactic (e.g., appropriateness) will be the leading factor that influences final attitudes. Persuasion tactic related elaboration will be more likely to occur when ones persuasion knowledge is more accessible at the time of message processing. This dissertation then explores the implications of this theoretical framework for understanding the goal framing effect: the differential persuasiveness of positively versus negatively framed messages. It is suggested that when persuasion tactic related elaboration occurs, positive framing will be more persuasive than negative framing because people often hold negative perceptions about negative framing as a persuasion tactic. However, when message content related elaboration occurs, negative framing will be more effective than positive framing. This is due to the fact that negative information is weighted more in judgments. When there is limited cognitive elaboration, positive framing will be more persuasive than negative framing as a result of heuristic processing, wherein the valence of the message serves as a heuristic cue. Two experiments were conducted to test the validity of the theoretical framework as well as the specific hypotheses regarding the goal framing effect. Utilizing different substantive issues (in experiment 1 a typical health message and in experiment 2 a commercial advertising message), the experiments provided general support for the theoretical framework and the hypotheses.

ISBN: 9780542310553Subjects--Topical Terms:

516793
Mass media.
Subjects--Index Terms:

Consumer skepticism

The impact of consumer skepticism and issue involvement on the goal framing effect: A persuasion knowledge perspective.
LDR:03575nmm a2200385 4500 001 2277928
005 20210528103114.5
008 220723s2005 ||||||||||||||||| ||eng d
020 $a 9780542310553
035 $a (MiAaPQ)AAI3188593
035 $a AAI3188593
040 $a MiAaPQ $c MiAaPQ
100 1 $a Nan, Xiaoli. $3 3556261
245 1 4 $a The impact of consumer skepticism and issue involvement on the goal framing effect: A persuasion knowledge perspective.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2005
300 $a 140 p.
500 $a Source: Dissertations Abstracts International, Volume: 67-10, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Faber, Ronald J.
502 $a Thesis (Ph.D.)--University of Minnesota, 2005.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a This dissertation develops a theoretical framework that explains why and when persuasion tactic related perceptions may influence persuasion. A central proposition of this theoretical framework is that given sufficient motivation, ability, and opportunity to process information, people can potentially elaborate on two different aspects of a persuasive message. One is the substantive content of a message that puts forward the merits of the central topic; the other is the persuasion tactic being employed in the message. When message content related elaboration dominates, characteristics of the message content (e.g., argument strength) will have a major impact on final judgments. On the other hand, when persuasion tactic related elaboration dominates, characteristics of the persuasion tactic (e.g., appropriateness) will be the leading factor that influences final attitudes. Persuasion tactic related elaboration will be more likely to occur when ones persuasion knowledge is more accessible at the time of message processing. This dissertation then explores the implications of this theoretical framework for understanding the goal framing effect: the differential persuasiveness of positively versus negatively framed messages. It is suggested that when persuasion tactic related elaboration occurs, positive framing will be more persuasive than negative framing because people often hold negative perceptions about negative framing as a persuasion tactic. However, when message content related elaboration occurs, negative framing will be more effective than positive framing. This is due to the fact that negative information is weighted more in judgments. When there is limited cognitive elaboration, positive framing will be more persuasive than negative framing as a result of heuristic processing, wherein the valence of the message serves as a heuristic cue. Two experiments were conducted to test the validity of the theoretical framework as well as the specific hypotheses regarding the goal framing effect. Utilizing different substantive issues (in experiment 1 a typical health message and in experiment 2 a commercial advertising message), the experiments provided general support for the theoretical framework and the hypotheses.
590 $a School code: 0130.
650 4 $a Mass media. $3 516793
650 4 $a Consumer attitudes. $3 3543106
650 4 $a Motivation. $3 532704
650 4 $a Perceptions. $3 3435328
650 4 $a Influence. $3 1973172
650 4 $a Studies. $3 3433795
653 $a Consumer skepticism
653 $a Goal framing
653 $a Issue involvement
653 $a Persuasion knowledge
653 $a Skepticism
690 $a 0708
690 $a 0338
710 2 $a University of Minnesota. $3 676231
773 0 $t Dissertations Abstracts International $g 67-10A.
790 $a 0130
791 $a Ph.D.
792 $a 2005
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3188593