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Overview
Titles
Subjects
Branding (Marketing) - Psychological aspects.
Overview
Works:
5 works in 4 publications in 4 languages
Titles
Brand psychology : = consumer perceptions, corporate reputations /
by:
(Electronic resources)
Brand hate = navigating consumer negativity in the digital world /
by:
(Electronic resources)
Driving customer appeal through the use of emotional branding
by:
(Electronic resources)
Brand hate = navigating consumer negativity in the digital world /
by:
(Electronic resources)
The rational homo psychologicus = creating thoughtful businesses /
by:
(Electronic resources)
Subjects
Branding.
Business and Management.
Emotion.
Asian Economics.
Brand name products- Psychological aspects.
Corporate image.
Customer Relationship Management.
Corporate Communication/Public Relations.
Media Management.
Product management- Psychological aspects.
Consumer behavior.
Online Marketing/Social Media.
Branding (Marketing)- Psychological aspects.
Customer loyalty.
Consumer Behavior.
Asian Business.
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