The rational homo psychologicus = cr...
Story, H. Y.

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  • The rational homo psychologicus = creating thoughtful businesses /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The rational homo psychologicus/ by H. Y. Story.
    其他題名: creating thoughtful businesses /
    作者: Story, H. Y.
    出版者: Singapore :Springer Singapore : : 2020.,
    面頁冊數: xvii, 185 p. :ill. (some col.), digital ;24 cm.
    內容註: 1. The Rational Homo Psychologicus: A Fundamental Assumption Revisited -- 2. The Value of Thoughtfulness? -- 3. The Growth of the Homo Psychologicus - Optimization Theory as a Replacement for Positioning Theory -- 4. 1000 Hamlets in the Evaluation of the Homo Psychologicus -- 5. BHI: A New Evaluation Methodology -- 6. How to Enhance the Health of the Homo Psychologicus in Practice? -- 7. We, the Rational Homo Psychologicus.
    Contained By: Springer eBooks
    標題: Branding (Marketing) - Psychological aspects. -
    電子資源: https://doi.org/10.1007/978-981-32-9503-2
    ISBN: 9789813295032
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