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[ subject:"New products- Management." ]
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New product and brand management : =...
~
Rangaswamy, Arvind.
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New product and brand management : = marketing engineering applications /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
New product and brand management :/ Gary L. Lilien, Arvind Rangaswamy.
其他題名:
marketing engineering applications /
作者:
Lilien, Gary L.,
其他作者:
Rangaswamy, Arvind.
出版者:
Reading, Mass. ;Addison-Wesley, : c1999.,
面頁冊數:
vii, 149 p. :ill. ;26 cm. +1 computer laser optical disc (4 3/4 in.)
附註:
"Co-sponsored by ISBM, Institute for the Study of Business Markets.
標題:
Brand name products - Management. -
ISBN:
0321046447 (pbk.) :
New product and brand management : = marketing engineering applications /
Lilien, Gary L.,1946-
New product and brand management :
marketing engineering applications /Gary L. Lilien, Arvind Rangaswamy. - Reading, Mass. ;Addison-Wesley,c1999. - vii, 149 p. :ill. ;26 cm. +1 computer laser optical disc (4 3/4 in.)
"Co-sponsored by ISBM, Institute for the Study of Business Markets.
Includes index.
ISBN: 0321046447 (pbk.) :US33.00Subjects--Topical Terms:
667040
Brand name products
--Management.
New product and brand management : = marketing engineering applications /
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六樓西文書區HC-Z(6F Western Language Books)
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