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Public relations cases : = international perspectives /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public relations cases :/ edited by Danny Moss and Melanie Powell with Barbara DeSanto.
其他題名:	international perspectives /
其他作者:	Moss, Danny,
出版者:	New York, NY :Routledge, : c2010.,
面頁冊數:	xvi, 192 p. :ill., maps ;24 cm.
內容註:	Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.
標題:	Public relations - Handbooks, manuals, etc. -
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ISBN:	9780415773362 (hbk.)

Public relations cases : = international perspectives /
Public relations cases :international perspectives /edited by Danny Moss and Melanie Powell with Barbara DeSanto. - 2nd ed. - New York, NY :Routledge,c2010. - xvi, 192 p. :ill., maps ;24 cm.

Includes bibliographical references and index.

Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.

ISBN: 9780415773362 (hbk.)

LCCN: 2009036140Subjects--Topical Terms:

664728
Public relations
--Handbooks, manuals, etc.

LC Class. No.: HM1221 / .P78 2010

Dewey Class. No.: 659.2

Public relations cases : = international perspectives /
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