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The international film business : = a market guide beyond Hollywood /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The international film business :/ Angus Finney.
其他題名:	a market guide beyond Hollywood /
作者:	Finney, Angus,
出版者:	London ;Routledge, : c2010.,
面頁冊數:	xiv, 245 p. :ill. ;25 cm.
內容註:	Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland.
標題:	Motion pictures - Marketing. -
ISBN:	9780415575843 (hbk.)

The international film business : = a market guide beyond Hollywood /
Finney, Angus,1964-

The international film business :a market guide beyond Hollywood /Angus Finney. - London ;Routledge,c2010. - xiv, 245 p. :ill. ;25 cm.

Includes bibliographical references (p. [232]-234) and index.

Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland.

ISBN: 9780415575843 (hbk.)

LCCN: 2009048663Subjects--Topical Terms:

546523
Motion pictures
--Marketing.

LC Class. No.: PN1995.9.M29 / F565 2010

Dewey Class. No.: 791.43068/8

The international film business : = a market guide beyond Hollywood /
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