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Campaign communication and political...

Maarek, Philippe J.

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Campaign communication and political marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Campaign communication and political marketing // Philippe J. Maarek.
Author:	Maarek, Philippe J.
Published:	Chichester, West Sussex, U.K. ;Wiley-Blackwell, : c2011.,
Description:	xiv, 268 p. :ill. ;25 cm.
Subject:	Political campaigns - United States. -
Subject:	United States - Economic policy - 1981-1993 -
Online resource:	http://catalogimages.wiley.com/images/db/jimages/9781444332346.jpg
ISBN:	9781444332346 (hbk.)

Campaign communication and political marketing /
Maarek, Philippe J.

Campaign communication and political marketing /Philippe J. Maarek. - Chichester, West Sussex, U.K. ;Wiley-Blackwell,c2011. - xiv, 268 p. :ill. ;25 cm.

Includes bibliographical references (p. [248]-255) and index.

"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--

ISBN: 9781444332346 (hbk.)

LCCN: 2011001825

Nat. Bib. No.: GBB0A8173bnbSubjects--Topical Terms:

601450
Political campaigns
--United States.Subjects--Geographical Terms:

554129
United States
--Economic policy--1981-1993

LC Class. No.: JK2281 / .M33 2011

Dewey Class. No.: 324.7/30973

Campaign communication and political marketing /
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245 1 0 $a Campaign communication and political marketing / $c Philippe J. Maarek.
260 # $a Chichester, West Sussex, U.K. ; $a Malden, MA : $b Wiley-Blackwell, $c c2011.
300 $a xiv, 268 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [248]-255) and index.
520 # $a "Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."-- $c Provided by publisher.
650 # 0 $a Political campaigns $z United States. $3 601450
650 # 0 $a Communication in politics $z United States. $3 583841
650 # 0 $a Marketing $x Political aspects. $3 778678
651 0 $a United States $x Economic policy $y 1981-1993 $3 554129
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9781444332346.jpg