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Media today : = an introduction to m...

Turow, Joseph.

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Media today : = an introduction to mass communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media today :/ Joseph Turow.
其他題名:	an introduction to mass communication /
作者:	Turow, Joseph.
出版者:	New York, NY :Routledge, : 2011.,
面頁冊數:	xxxii, 621 p. :ill. (some col.) ;28 cm.
內容註:	Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
標題:	Mass media. -
ISBN:	9780415876070 (hbk.)

Media today : = an introduction to mass communication /
Turow, Joseph.

Media today :an introduction to mass communication /Joseph Turow. - 4th ed. - New York, NY :Routledge,2011. - xxxii, 621 p. :ill. (some col.) ;28 cm.

Includes bibliographical references and index.

Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.

ISBN: 9780415876070 (hbk.)

LCCN: 2010023865Subjects--Topical Terms:

516793
Mass media.

LC Class. No.: P90 / .T874 2010

Dewey Class. No.: 302.23

Media today : = an introduction to mass communication /
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300 $a xxxii, 621 p. : $b ill. (some col.) ; $c 28 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
650 # 0 $a Mass media. $3 516793