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Advertising & IMC : = principles & practice /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advertising & IMC :/ Sandra Moriarty, Nancy Mitchell, William Wells.
其他題名:
principles & practice /
其他題名:
Advertising and IMC
作者:
Moriarty, Sandra E.
其他作者:
Mitchell, Nancy,
出版者:
Boston [Mass.] ;Pearson, : c2012.,
面頁冊數:
685 p. :ill. ;28 cm.
附註:
Previous ed.: Advertising : principles & practice. c2009.
標題:
Advertising - Pictorial works. -
ISBN:
9780273752929 (pbk.) :
Advertising & IMC : = principles & practice /
Moriarty, Sandra E.
Advertising & IMC :
principles & practice /Advertising and IMCSandra Moriarty, Nancy Mitchell, William Wells. - 9th ed., Global ed. - Boston [Mass.] ;Pearson,c2012. - 685 p. :ill. ;28 cm.
Previous ed.: Advertising : principles & practice. c2009.
Includes bibliographical references and index.
ISBN: 9780273752929 (pbk.) :NT1320Subjects--Topical Terms:
1303488
Advertising
--Pictorial works.
LC Class. No.: HF5823 / .W455 2012
Dewey Class. No.: 659.1
Advertising & IMC : = principles & practice /
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