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Strategic communications in the syst...
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King, Daniel J. W.
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Strategic communications in the systems age: A unified theory in complex adaptive information environments.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic communications in the systems age: A unified theory in complex adaptive information environments./
作者:
King, Daniel J. W.
面頁冊數:
115 p.
附註:
Adviser: Jonathan Aronson.
Contained By:
Masters Abstracts International45-01.
標題:
Journalism. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437832
ISBN:
9780542871542
Strategic communications in the systems age: A unified theory in complex adaptive information environments.
King, Daniel J. W.
Strategic communications in the systems age: A unified theory in complex adaptive information environments.
- 115 p.
Adviser: Jonathan Aronson.
Thesis (M.A.)--University of Southern California, 2006.
This paper seeks to develop a unified theory for strategic communication within the Department of Defense and explores the complex interrelationships of audiences in the systems age, as well as how the creation of a globalized information environment makes strategic communications an imperative for the U.S. government. The problem is that governmental strategic communications may be too complex for traditional bureaucratic organizations, and so it may be necessary to shed a bureaucratic approach in favor of an effect-based, audience-oriented process.
ISBN: 9780542871542Subjects--Topical Terms:
576107
Journalism.
Strategic communications in the systems age: A unified theory in complex adaptive information environments.
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This paper seeks to develop a unified theory for strategic communication within the Department of Defense and explores the complex interrelationships of audiences in the systems age, as well as how the creation of a globalized information environment makes strategic communications an imperative for the U.S. government. The problem is that governmental strategic communications may be too complex for traditional bureaucratic organizations, and so it may be necessary to shed a bureaucratic approach in favor of an effect-based, audience-oriented process.
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The objective of this research and modified strategic communications methodology is to offer a compelling argument for organizational coordination in communications. This approach focuses upon the unique behavior and role of social perception in four major audience groups, and attempts to harmonize organizational communications through an appreciation of global audience complexities in systems age.
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