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Balancing face-to-face and technolog...

Beliakoff, Elaine.

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Balancing face-to-face and technology-based communication channels in internal communications.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Balancing face-to-face and technology-based communication channels in internal communications./
作者:	Beliakoff, Elaine.
面頁冊數:	117 p.
附註:	Adviser: Jerry Swerling.
Contained By:	Masters Abstracts International45-01.
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437582
ISBN:	9780542817991

Balancing face-to-face and technology-based communication channels in internal communications.
Beliakoff, Elaine.

Balancing face-to-face and technology-based communication channels in internal communications. - 117 p.

Adviser: Jerry Swerling.

Thesis (M.A.)--University of Southern California, 2006.

The Channel/Topic Matrix is presented as a tool for communicators to maximize their program's effectiveness by balancing their use of face-to-face and technology-based communication channels.

ISBN: 9780542817991Subjects--Topical Terms:

1017395
Mass Communications.

Balancing face-to-face and technology-based communication channels in internal communications.
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245 1 0 $a Balancing face-to-face and technology-based communication channels in internal communications.
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502 $a Thesis (M.A.)--University of Southern California, 2006.
520 $a The Channel/Topic Matrix is presented as a tool for communicators to maximize their program's effectiveness by balancing their use of face-to-face and technology-based communication channels.
520 $a This study examines the extent to which professional communicators should rely on face-to face versus technology-based communication channels in internal communications. The distinction between push and pull is established to describe the forces behind each channel's capacity to engage employees. An internal communication program that is deliberately designed to balance the four Push and Pull Variables will be more closely aligned with a company's business objectives, thereby resulting in a positive return on investment (ROI).
520 $a This study reveals that employees are most receptive to face-to face communication if it is informal, frequent, comes from their supervisors and is relevant to their local work area. A presentation of secondary research and a case study on General Motors' "Internal Communications Improvement Process" (ICIP) supports this conclusion.
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