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Alumnae giving and the Internet: An ...

Worrell, Joanna Ruth.

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Alumnae giving and the Internet: An exploration of women and ephilanthropy.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Alumnae giving and the Internet: An exploration of women and ephilanthropy./
作者:	Worrell, Joanna Ruth.
面頁冊數:	104 p.
附註:	Adviser: Dulcie M. Straughan.
Contained By:	Masters Abstracts International44-04.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1432710
ISBN:	9780542542909

Alumnae giving and the Internet: An exploration of women and ephilanthropy.
Worrell, Joanna Ruth.

Alumnae giving and the Internet: An exploration of women and ephilanthropy. - 104 p.

Adviser: Dulcie M. Straughan.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2006.

Previous studies indicate gender differences in both Internet usage and general philanthropic giving. Through a survey of alumni at the University of North Carolina at Chapel Hill, this study seeks to identify how gender differences are reflected when the Internet and philanthropy are combined. Gender differences in philanthropy on the Internet are examined from a public relations perspective, focusing on the importance of relationships and incorporating relevant public relations theories.

ISBN: 9780542542909Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Alumnae giving and the Internet: An exploration of women and ephilanthropy.
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520 $a Previous studies indicate gender differences in both Internet usage and general philanthropic giving. Through a survey of alumni at the University of North Carolina at Chapel Hill, this study seeks to identify how gender differences are reflected when the Internet and philanthropy are combined. Gender differences in philanthropy on the Internet are examined from a public relations perspective, focusing on the importance of relationships and incorporating relevant public relations theories.
520 $a Findings from this study suggest that there are no significant differences between men and women in their attitudes toward the Internet as a fund-raising and relationship-building tool. The results do indicate, however, that e-mail and the Internet are quickly becoming important communication channels in development and fund raising. Implications for development officers and fund raisers are discussed.
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