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Donor motives to giving to intercoll...

Strode, James P.

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Donor motives to giving to intercollegiate athletics.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Donor motives to giving to intercollegiate athletics./
作者:	Strode, James P.
面頁冊數:	140 p.
附註:	Adviser: Janet Fink.
Contained By:	Dissertation Abstracts International67-05A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3217403
ISBN:	9780542688287

Donor motives to giving to intercollegiate athletics.
Strode, James P.

Donor motives to giving to intercollegiate athletics. - 140 p.

Adviser: Janet Fink.

Thesis (Ph.D.)--The Ohio State University, 2006.

Academic institutions have experienced an unprecedented decline in funding from state and local governments, and intercollegiate athletic departments are not immune to this trend. Philanthropic giving has increasingly become a necessity for the financial vitality of athletic departments. A thorough understanding of what motivates individuals to donate money is critical for development staffs in order to design marketing campaigns that maximize gift giving. With few studies in sport management literature related to donor motives, the purpose of this study was to develop a psychometrically sound instrument based on theory to explain motivations to give.

ISBN: 9780542688287Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Donor motives to giving to intercollegiate athletics.
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245 1 0 $a Donor motives to giving to intercollegiate athletics.
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500 $a Source: Dissertation Abstracts International, Volume: 67-05, Section: A, page: 1824.
502 $a Thesis (Ph.D.)--The Ohio State University, 2006.
520 $a Academic institutions have experienced an unprecedented decline in funding from state and local governments, and intercollegiate athletic departments are not immune to this trend. Philanthropic giving has increasingly become a necessity for the financial vitality of athletic departments. A thorough understanding of what motivates individuals to donate money is critical for development staffs in order to design marketing campaigns that maximize gift giving. With few studies in sport management literature related to donor motives, the purpose of this study was to develop a psychometrically sound instrument based on theory to explain motivations to give.
520 $a Using McClelland's theory of needs and helping behavior, items were generated for a survey related to four motives to explain giving---achievement, affiliation, philanthropy and power. This survey was tested for reliability and validity through the use of a panel of experts, a field test and a pilot test. Item-to-total correlations and Cronbach's alphas were used to prove validity. A final instrument, including an existing measure on fan identification, was sent to a random sampling of athletic donors at a large public Midwestern institution. One thousand three hundred and thirty four surveys were mailed, with 683 returned for a response rate of 46%. The survey was designed to test a series of hypothesis related to the following variables: motives to give, fan identification, gender and level of donation.
520 $a The results of the study showed that the strongest motive to give was achievement (M = 5.7, SD = 1.1), with affiliation as the second highest motive (M = 5.5, SD = 1.1). Using a multivariate analysis of variance (MANOVA), no statistical significance was found between gender and the four motives. A t-test indicated no difference between gender and level of fan identification in relation to giving. A positive correlation was found between the level of fan identification and the achievement motive, and a t-test was conducted to show that this relationship was significant. A hierarchical multiple regression indicated level of fan identification was not predictive of the level of giving by the donor. The four motives developed for this study explained only 1% of the variance in level of donor giving. Based on these results, a donor profile for the institution was developed. Implications of these results were discussed and suggested for future research presented.
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