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How young adults use radio: A situat...

Rich, Ronald Steven.

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How young adults use radio: A situational perspective.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How young adults use radio: A situational perspective./
作者:	Rich, Ronald Steven.
面頁冊數:	273 p.
附註:	Source: Dissertation Abstracts International, Volume: 51-10, Section: A, page: 3268.
Contained By:	Dissertation Abstracts International51-10A.
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9105646

How young adults use radio: A situational perspective.
Rich, Ronald Steven.

How young adults use radio: A situational perspective. - 273 p.

Source: Dissertation Abstracts International, Volume: 51-10, Section: A, page: 3268.

Thesis (Ph.D.)--The University of Texas at Austin, 1990.

Using sense-making interviewing techniques, this study examined the usefulness of asking respondents about individual radio listening experiences as opposed to general listening habits. It also tested the ability of situational versus cross-situational and environmental variables to predict the thoughts, questions and uses young adults had for radio listening experiences and examined the differences in the use of music and non-music program content. A media system dependency scheme categorized how respondents were helped or hurt by the listening experience.Subjects--Topical Terms:

1017395
Mass Communications.

How young adults use radio: A situational perspective.
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245 1 0 $a How young adults use radio: A situational perspective.
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500 $a Source: Dissertation Abstracts International, Volume: 51-10, Section: A, page: 3268.
500 $a Supervisor: August E. Grant.
502 $a Thesis (Ph.D.)--The University of Texas at Austin, 1990.
520 $a Using sense-making interviewing techniques, this study examined the usefulness of asking respondents about individual radio listening experiences as opposed to general listening habits. It also tested the ability of situational versus cross-situational and environmental variables to predict the thoughts, questions and uses young adults had for radio listening experiences and examined the differences in the use of music and non-music program content. A media system dependency scheme categorized how respondents were helped or hurt by the listening experience.
520 $a An available sample of 146 college students yielded 212 listening episodes for analysis. Personal thoughts/questions far outnumbered those about the world in general, but did not significantly outnumber those about the radio programming. Situational variables (thoughts/questions at that time) were better predictors of information use than cross-situational (sex, radio station, program content) and environmental variables (loudness, companionship, activity while listening and where listening occurred).
520 $a Music was a mood enhancer used for play, motivation or often as a nostalgic experience that helped the listener relate to the past. Talk episodes lead to more social uses, while music episodes were more often self-oriented. Talk episodes did more to connect to the future by giving social understanding and knowledge gain. Self-oriented uses, mainly because of the solitary play aspects, were a more positive experience and social-oriented uses, due largely to the awareness of world events, tended to be more negative. Program content was the only cross-situational/environmental variable strongly related to the thoughts/questions of respondents.
520 $a A qualitative analysis showed that all types of thoughts/questions occurred while listening to music-oriented radio stations and respondents had varied uses for the same content. More than half the listening experiences were discussed with others (almost always peers) and slightly more than 40% of the episodes were reported to have some type of lasting effect. Many of the reported discussions and lasting effects involved programming comments and decisions about future listening.
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