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A designer's guide to developing a s...

Hutcherson, Matthew M.

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A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors./
作者:	Hutcherson, Matthew M.
面頁冊數:	139 p.
附註:	Adviser: Richard Branham.
Contained By:	Masters Abstracts International46-05.
標題:	Design and Decorative Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450379
ISBN:	9780549481904

A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors.
Hutcherson, Matthew M.

A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors. - 139 p.

Adviser: Richard Branham.

Thesis (M.F.A.)--University of Kansas, 2007.

Test results indicated that KOAN's brand selection was successful. The results also indicate that the KOAN model can be a successful teaching tool for use in both academic and corporate settings.

ISBN: 9780549481904Subjects--Topical Terms:

1024640
Design and Decorative Arts.

A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors.
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502 $a Thesis (M.F.A.)--University of Kansas, 2007.
520 $a Test results indicated that KOAN's brand selection was successful. The results also indicate that the KOAN model can be a successful teaching tool for use in both academic and corporate settings.
520 $a Through research of the principles developed by such pioneers as Piaget, Erikson, Marlana Coe, Thomas Gad, and others, designers can obtain an understanding of the vital role that Human Factors plays in a successful design.
520 $a There is a continuing need for the development of guides and teaching tools that incorporate the use of Human Factors design principles. Designers, as learners, will benefit by interacting with systems that combine current theory with practical application.
520 $a Research is not always enough. To supplement traditional methods such as interviews and Semantic Differential Testing (SDT), this author created a mock company and incorporated it directly into the thesis as a corporate branding template to further test the Human Factors theories. The company's name is KOAN.
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