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Effects of additional quality attrib...

Gao, Zhifeng.

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Effects of additional quality attributes on consumer willingness-to-pay for food labels.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Effects of additional quality attributes on consumer willingness-to-pay for food labels./
Author:	Gao, Zhifeng.
Description:	142 p.
Notes:	Adviser: Ted Schroeder.
Contained By:	Dissertation Abstracts International68-04A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3259317

Effects of additional quality attributes on consumer willingness-to-pay for food labels.
Gao, Zhifeng.

Effects of additional quality attributes on consumer willingness-to-pay for food labels. - 142 p.

Adviser: Ted Schroeder.

Thesis (Ph.D.)--Kansas State University, 2007.

The main objective of this study is to reveal the marginal impacts of additional food quality attributes on consumer WTP for food labels.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Effects of additional quality attributes on consumer willingness-to-pay for food labels.
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035 $a (UMI)AAI3259317
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040 $a UMI $c UMI
100 1 $a Gao, Zhifeng. $3 1286472
245 1 0 $a Effects of additional quality attributes on consumer willingness-to-pay for food labels.
300 $a 142 p.
500 $a Adviser: Ted Schroeder.
500 $a Source: Dissertation Abstracts International, Volume: 68-04, Section: A, page: 1581.
502 $a Thesis (Ph.D.)--Kansas State University, 2007.
520 $a The main objective of this study is to reveal the marginal impacts of additional food quality attributes on consumer WTP for food labels.
520 $a Contingent valuation (CV), choice experiment (CE) and experimental auction (EA) or the combinations of the three methods are often used by researchers to elicit consumer willingness to pay for food attributes (food label). The main concern about these approaches is that different quality attributes of food are assumed independent.
520 $a The problem of the independence assumption of a food attribute is that one attribute can signal information about another attribute or could be a proxy of overall product quality. In addition, in surveys consumers tend to be forced to focus on the limited attribute information that are presented by researchers, whereas in the real world, consumers have various sources of food quality information. The limited attributes provided in a survey may lead respondents to allocate their budgets to those limited attributes rather than allocate their budgets to a larger number of product attributes to truly reveal their preferences.
520 $a Surveys containing a series of online CEs were collected to investigate the effects of additional beef steak attributes on consumer WTP in two different US markets. Both surveys included the same four questionnaires. Two questionnaires test the effect of additional attributes when no cue attributes are provided to the respondents, while the other two questionnaires test the effect of additional attributes when cue attributes are also presented. Every questionnaire contains two CEs, with the second CE having one more attribute than the first.
520 $a Random parameters logit models are estimated for each CE in the four questionnaires with survey results from both samples, resulting in 16 sets of estimations altogether. The models with the different survey samples reveal consistent results regarding changes in WTP with more attributes added to the CEs. Consumer WTP for the most important attributes in the CE decreases when the number of attributes increases from three to four, while the WTP for the most important attributes increases when the number of attribute increase from four to five. The changes in the WTP for attributes depend on their relationships with the newly added attributes to the CEs and the number of attributes in CEs.
590 $a School code: 0100.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Agricultural. $3 626648
690 $a 0338
690 $a 0503
710 2 $a Kansas State University. $b Department of Agricultural Economics. $3 1264387
773 0 $t Dissertation Abstracts International $g 68-04A.
790 $a 0100
790 1 0 $a Schroeder, Ted, $e advisor
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3259317