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Consumers' preferences for dairy pro...

Bai, Junfei.

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Consumers' preferences for dairy products in alternative food store formats in China.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumers' preferences for dairy products in alternative food store formats in China./
Author:	Bai, Junfei.
Description:	122 p.
Notes:	Adviser: Thomas Iver Wahl.
Contained By:	Dissertation Abstracts International68-02A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3252286

Consumers' preferences for dairy products in alternative food store formats in China.
Bai, Junfei.

Consumers' preferences for dairy products in alternative food store formats in China. - 122 p.

Adviser: Thomas Iver Wahl.

Thesis (Ph.D.)--Washington State University, 2006.

China's emergence as the world's fastest growing economy during the last two decades has created incredible demand and a flourishing market for various agricultural products. China was once believed to be a serious threat to the world agricultural product markets; however, most researchers today believe that China does not threaten the world, but rather plays an important role in the world market. This situation creates unprecedented market and trade opportunities for potential agricultural product exporters outside of China, including the U.S.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Consumers' preferences for dairy products in alternative food store formats in China.
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035 $a (UMI)AAI3252286
035 $a AAI3252286
040 $a UMI $c UMI
100 1 $a Bai, Junfei. $3 1286160
245 1 0 $a Consumers' preferences for dairy products in alternative food store formats in China.
300 $a 122 p.
500 $a Adviser: Thomas Iver Wahl.
500 $a Source: Dissertation Abstracts International, Volume: 68-02, Section: A, page: 0652.
502 $a Thesis (Ph.D.)--Washington State University, 2006.
520 $a China's emergence as the world's fastest growing economy during the last two decades has created incredible demand and a flourishing market for various agricultural products. China was once believed to be a serious threat to the world agricultural product markets; however, most researchers today believe that China does not threaten the world, but rather plays an important role in the world market. This situation creates unprecedented market and trade opportunities for potential agricultural product exporters outside of China, including the U.S.
520 $a This dissertation consists of three manuscripts, focusing on two separate but related issues that affect China's agricultural product markets. The first study centers on the modern food retail formats, supermarkets and hypermarkets, which have entered China and are spreading there as fast as (or faster) than anywhere in the world. The explicit objective of this study is to understand how Chinese consumers are responding to the entry and extension of these modern food retail formats, and to identify the underlying factors affecting this response. Different from most previous studies, the effects of potential interrelationships among different food retail formats on consumer choice for shopping termination are taken into account. The results of this study provided empirical evidence that encouraged us to start a long-term research plan to help develop and build markets in China for U.S. agricultural product exports.
520 $a The second and third manuscripts focus on another topic---dairy---which has been one of the fastest growing demands for agricultural products in China in recent years. In the second paper, fluid milk is assumed to be a homogenous product. The objective of the study is to understand current fluid milk consumption in urban China, and to identify the underlying determinants. A Tobit model was applied to estimate and test a series of hypotheses since the dataset involves zero-consumption observations. The homogenous product assumption in this paper was relaxed in the third study by designing a choice-based conjoint (CBC) experiment, in which fluid milk is defined by a bundle of attributes and corresponding levels. This study jointly measures the effects of milk-specific attributes and individual-specific characteristics on consumers' preferences and purchasing behavior for fluid milk.
590 $a School code: 0251.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Agricultural. $3 626648
650 4 $a Economics, General. $3 1017424
690 $a 0338
690 $a 0501
690 $a 0503
710 2 $a Washington State University. $3 678588
773 0 $t Dissertation Abstracts International $g 68-02A.
790 $a 0251
790 1 0 $a Wahl, Thomas Iver, $e advisor
791 $a Ph.D.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3252286