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The effects of advertising medium, s...

Choudhry, Ali A.

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The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality./
作者:	Choudhry, Ali A.
面頁冊數:	290 p.
附註:	Adviser: Alan B. Flaschner.
Contained By:	Dissertation Abstracts International68-11A.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3288615
ISBN:	9780549323488

The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality.
Choudhry, Ali A.

The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality. - 290 p.

Adviser: Alan B. Flaschner.

Thesis (Ph.D.)--Touro University International, 2007.

The question asked was: How do the brand, advertising medium and source, channel of distribution, and price affect perceived product quality?

ISBN: 9780549323488Subjects--Topical Terms:

626628
Business Administration, Management.

The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality.
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100 1 $a Choudhry, Ali A. $3 1285962
245 1 4 $a The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality.
300 $a 290 p.
500 $a Adviser: Alan B. Flaschner.
500 $a Source: Dissertation Abstracts International, Volume: 68-11, Section: A, page: 4783.
502 $a Thesis (Ph.D.)--Touro University International, 2007.
520 $a The question asked was: How do the brand, advertising medium and source, channel of distribution, and price affect perceived product quality?
520 $a This study provided a comprehensive picture of how perceptions of a product were affected by advertising, seller, cost, and branding.
520 $a I studied the ways in which psychological factors, media-based factors, and branding interact to form a perception of a product. I investigated the effects of six variables---advertising medium (in terms of familiarity, trust, and reputation), source of advertising (in terms of familiarity, trust, and reputation), distributor of the product (in terms of familiarity, trust, and reputation), the brand (in terms of familiarity, trust, and reputation) and price differences (a higher vs lower)---and how they altered perception of product quality in new product alternatives. I investigated the impact that individual differences (moderating variables) in self confidence and salience had upon this relationship. The theory used to explain the relationships was discrimination/generalization.
520 $a The goal of this dissertation was to understand whether or not the perceptions of a product are affected by advertising, seller, brand and cost. This study utilized a between-groups, fractional factorial research design to collect the data needed to answer the general research question.
520 $a The hypotheses and propositions examined how advertising medium, brand, seller, and price as moderated by self-confidence and the importance of the decision affected perceptions of product quality. The results of this research indicated that there was a positive relationship between the brand, advertising medium, seller and price on perceived product quality. Additionally, self-confidence and salience of the decision moderated the degree of importance of advertising medium, seller, brand and price in determining the perceived quality of the product. The results further supported that individual differences led consumers to form certain perceptions or beliefs and cognitions about particular brands and/or products were the causes of differences in the effects of the factors controlled in the study on perceived differences in product quality.
590 $a School code: 1421.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Psychology, Cognitive. $3 1017810
650 4 $a Sociology, Theory and Methods. $3 626625
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710 2 $a Touro University International. $3 1023252
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790 1 0 $a Flaschner, Alan B., $e advisor
791 $a Ph.D.
792 $a 2007
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