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Online fundraising trends among sele...

Chive, Joanne M.

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Online fundraising trends among selected business schools in the United States.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Online fundraising trends among selected business schools in the United States./
作者:	Chive, Joanne M.
面頁冊數:	144 p.
附註:	Adviser: Rosemarye Taylor.
Contained By:	Dissertation Abstracts International68-08A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3276354
ISBN:	9780549181743

Online fundraising trends among selected business schools in the United States.
Chive, Joanne M.

Online fundraising trends among selected business schools in the United States. - 144 p.

Adviser: Rosemarye Taylor.

Thesis (Ed.D.)--University of Central Florida, 2007.

Findings from this study indicated that advancements in technology have increased the opportunities for obtaining financial support to business schools. The results can be used as a benchmark for future investigations.

ISBN: 9780549181743Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Online fundraising trends among selected business schools in the United States.
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245 1 0 $a Online fundraising trends among selected business schools in the United States.
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502 $a Thesis (Ed.D.)--University of Central Florida, 2007.
520 $a Findings from this study indicated that advancements in technology have increased the opportunities for obtaining financial support to business schools. The results can be used as a benchmark for future investigations.
520 $a Many business schools in the United States have experienced a decrease in funding. To compensate for the reduced revenue and remain competitive, a number of these institutions have discovered new and creative ways to raise money, such as using the Internet. This study examined the impact that the Internet has on business school philanthropy and identified online giving trends among randomly selected AACSB International accredited institutions in the United States.
520 $a A 20-item questionnaire was used to measure the results. Of the 107 business schools that participated in this study, 36.4% (n=39) raised money online. Data also revealed that 66.7% of the business schools that raised money online reported that the average size of an individual online gift was $2 50 or less, and nearly 80% of the respondents claimed that online donations accounted for 10% or less of the total amount they received in annual donations.
520 $a This study also explored other variables such as the type of institution (public or private) that accepted online donations as well as the type of fundraising office a business school had (decentralized, centralized, or combined). Donor characteristics and marketing strategies used by business schools to promote their online fundraising programs were also examined. The results revealed that many business schools did not accurately track the demographics and characteristics of their online donors.
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