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Determinants of consumer confidence:...

Tsai, I-Wen.

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Determinants of consumer confidence: Am I sure what I want as a consumer?

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Determinants of consumer confidence: Am I sure what I want as a consumer?/
作者:	Tsai, I-Wen.
面頁冊數:	78 p.
附註:	Advisers: Reid Hastie; Joshua Klayman.
Contained By:	Dissertation Abstracts International68-08A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3273087
ISBN:	9780549157236

Determinants of consumer confidence: Am I sure what I want as a consumer?
Tsai, I-Wen.

Determinants of consumer confidence: Am I sure what I want as a consumer? - 78 p.

Advisers: Reid Hastie; Joshua Klayman.

Thesis (Ph.D.)--The University of Chicago, 2007.

My dissertation research investigates the causes and effects of confidence judgments. I refer to confidence as people's impression of the accuracy of their judgment or choice. This research is based on the insight that confidence in a choice or an estimate is based on an ensemble of cues that are imperfectly correlated with the accuracy of the original, primary judgment. This means that, under some conditions, accuracy and confidence will become dissociated and this can lead to poor decisions and maladaptive choices. Two important classes of cues that determine people's confidence are properties of the information available in making a judgment and metacognitive cues, that is, the judge's subjective evaluation of the mental processing that goes into forming the judgment or decision.

ISBN: 9780549157236Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Determinants of consumer confidence: Am I sure what I want as a consumer?
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245 1 0 $a Determinants of consumer confidence: Am I sure what I want as a consumer?
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500 $a Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3486.
502 $a Thesis (Ph.D.)--The University of Chicago, 2007.
520 $a My dissertation research investigates the causes and effects of confidence judgments. I refer to confidence as people's impression of the accuracy of their judgment or choice. This research is based on the insight that confidence in a choice or an estimate is based on an ensemble of cues that are imperfectly correlated with the accuracy of the original, primary judgment. This means that, under some conditions, accuracy and confidence will become dissociated and this can lead to poor decisions and maladaptive choices. Two important classes of cues that determine people's confidence are properties of the information available in making a judgment and metacognitive cues, that is, the judge's subjective evaluation of the mental processing that goes into forming the judgment or decision.
520 $a In Part I and Part III of my dissertation, I focus on how the properties of information affect confidence and accuracy, including the amount of information available and the judges' impression of its usefulness. Results show that when judges acquire additional information, they feel more confident only if they perceive the new information to be diagnostic (Tsai, Klayman, and Hastie, 2006). In Part II, I generalize the findings in Part I by systematically replicating the studies in Part I using a consumer domain (DVD purchase) and explore the differences in confidence between factual judgments and preference predictions. In Part III, I also describe future research questions on other major determinants of confidence-accuracy divergence and outline possibilities for further investigation for the effects of metacognitive judgments, including the amount of mental processing that goes into a decision, the ease or fluency of processing the available information, and how effective the processing is.
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