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Technology diffusion and the beef in...

Wright, Michael David.

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Technology diffusion and the beef industry: A communication investigation.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Technology diffusion and the beef industry: A communication investigation./
作者:	Wright, Michael David.
面頁冊數:	221 p.
附註:	Adviser: Thomas L. Warren.
Contained By:	Dissertation Abstracts International68-07A.
標題:	Agriculture, Food Science and Technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3274632
ISBN:	9780549132509

Technology diffusion and the beef industry: A communication investigation.
Wright, Michael David.

Technology diffusion and the beef industry: A communication investigation. - 221 p.

Adviser: Thomas L. Warren.

Thesis (Ph.D.)--Oklahoma State University, 2007.

This dissertation investigates the effects of technology diffusion, communication networks, communication theory, and linguistic principles upon the acceptance of the National Animal Identification System and its accompanying computer technology within the beef industry. By applying those principles, along with ethnographic methods of investigation, it shows that current communications from the USDA and other proponents of the National Animal Identification System are unlikely to be persuasive.

ISBN: 9780549132509Subjects--Topical Terms:

1017813
Agriculture, Food Science and Technology.

Technology diffusion and the beef industry: A communication investigation.
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245 1 0 $a Technology diffusion and the beef industry: A communication investigation.
300 $a 221 p.
500 $a Adviser: Thomas L. Warren.
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502 $a Thesis (Ph.D.)--Oklahoma State University, 2007.
520 $a This dissertation investigates the effects of technology diffusion, communication networks, communication theory, and linguistic principles upon the acceptance of the National Animal Identification System and its accompanying computer technology within the beef industry. By applying those principles, along with ethnographic methods of investigation, it shows that current communications from the USDA and other proponents of the National Animal Identification System are unlikely to be persuasive.
520 $a The investigation directly addresses livestock market owners and their customers, showing that communication networks and industry change agents within the scope of the livestock markets are in a position to control information concerning the National Animal Identification System and its accompanying computer technology. Finally, it discusses needs for future research and the need for persuasive language that can be directed toward specific segments of the beef industry.
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