東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Internet-based firms entering offlin...

Tripathi, Manish.

FindBook

Google Book

Amazon

博客來

Internet-based firms entering offline channels: Empirical models & analysis.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Internet-based firms entering offline channels: Empirical models & analysis./
作者:	Tripathi, Manish.
面頁冊數:	124 p.
附註:	Adviser: Dipak C. Jain.
Contained By:	Dissertation Abstracts International69-03A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3303658
ISBN:	9780549502609

Internet-based firms entering offline channels: Empirical models & analysis.
Tripathi, Manish.

Internet-based firms entering offline channels: Empirical models & analysis. - 124 p.

Adviser: Dipak C. Jain.

Thesis (Ph.D.)--Northwestern University, 2008.

This dissertation consists of three empirical essays on issues related to Internet-based firms entering the offline channel. Issues arising from offline entry include the potential spillovers in online revenue, online customer acquisition, and online customer activity. Over the past decade, there has been considerable research examining brick & mortar companies entering the online channel. The maturation of the Internet industry has led to several established online-based firms that have opened physical stores.

ISBN: 9780549502609Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Internet-based firms entering offline channels: Empirical models & analysis.
LDR:03741nam 2200361 a 45 001 949077
005 20110525
008 110525s2008 ||||||||||||||||| ||eng d
020 $a 9780549502609
035 $a (UMI)AAI3303658
035 $a AAI3303658
040 $a UMI $c UMI
100 1 $a Tripathi, Manish. $3 1272456
245 1 0 $a Internet-based firms entering offline channels: Empirical models & analysis.
300 $a 124 p.
500 $a Adviser: Dipak C. Jain.
500 $a Source: Dissertation Abstracts International, Volume: 69-03, Section: A, page: 1073.
502 $a Thesis (Ph.D.)--Northwestern University, 2008.
520 $a This dissertation consists of three empirical essays on issues related to Internet-based firms entering the offline channel. Issues arising from offline entry include the potential spillovers in online revenue, online customer acquisition, and online customer activity. Over the past decade, there has been considerable research examining brick & mortar companies entering the online channel. The maturation of the Internet industry has led to several established online-based firms that have opened physical stores.
520 $a The first essay of the dissertation investigates the impact of an online e-commerce marketplace provider opening physical stores. The focus is on the spillover effects with respect to online seller revenue, online seller acquisition, and online seller activity. The analysis finds store entry leads to a positive revenue spillover, however store entry cannibalizes new online sellers as well as online seller listings. The positive online revenue spillover may be due to the relative rise in the average selling price of products sold online in regions with store entry.
520 $a The focus of the second essay is on the role of offline store entry on online consumer purchase behavior; in particular, the spillover effects with respect to online buyer revenue, online buyer acquisition, and online bidding activity. The analysis finds store entry engenders positive online buyer sales and positive online buyer acquisition spillover. The analysis also finds a positive spillover for the average price of products purchased online in regions with store entry. The increase in average sales price for products purchased may be explained by both a change in the assortment of products being purchased and an increase in the price expectation for products sold through the firm.
520 $a The third essay extends the study of the relationship between the study of product quality and market size to an Internet setting. Additionally, the empirical essay examines the link between firm specialization and market size, as well as product quality, in an Internet setting. The results indicate that similar to other settings, there is a positive relationship between market size and market concentration. However, unlike previous studies, there is an overall negative link between market size and product quality. The analysis also finds that the level of firm specialization diminishes with increases in market size, but there is a positive link between the level of firm specialization and the product quality of firms. The product quality findings of the study may be explained by the partially hidden nature of quality in this setting.
590 $a School code: 0163.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Commerce-Business. $3 626649
650 4 $a Economics, Theory. $3 1017575
690 $a 0338
690 $a 0505
690 $a 0511
710 2 $a Northwestern University. $b Marketing. $3 1043982
773 0 $t Dissertation Abstracts International $g 69-03A.
790 $a 0163
790 1 0 $a Anderson, Eric $e committee member
790 1 0 $a Greenstein, Shane $e committee member
790 1 0 $a Hansen, Karsten $e committee member
790 1 0 $a Jain, Dipak C., $e advisor
791 $a Ph.D.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3303658