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Evaluating the effectiveness of supp...

Eliason, Clint B.

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Evaluating the effectiveness of supplemental labels in museum exhibits.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Evaluating the effectiveness of supplemental labels in museum exhibits./
作者:	Eliason, Clint B.
面頁冊數:	91 p.
附註:	Adviser: Steve Lehman.
Contained By:	Dissertation Abstracts International68-07A.
標題:	Museology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3270878
ISBN:	9780549111887

Evaluating the effectiveness of supplemental labels in museum exhibits.
Eliason, Clint B.

Evaluating the effectiveness of supplemental labels in museum exhibits. - 91 p.

Adviser: Steve Lehman.

Thesis (Ph.D.)--Utah State University, 2007.

The present study used an experimental design to investigate the efficacy of using short (12 words or less), prominently placed supplemental labels to increase the effectiveness of select extant labels in museum exhibits. The experimenter-developed supplemental labels were designed to leverage exogenous/bottom-up and endogenous/top-down sources of influence on selective attention. Measures of patron behavior, knowledge retention, and attitude found no significant differences between group means under control and treatment conditions. These outcomes were surprising and inconsistent with findings from similar research conducted by Hirschi and Screven. The supplemental labels in the present study might have failed to capture attention because they were not sufficiently visually stimulating, they did not sufficiently tap internal motivations, or perhaps patrons experienced innattentional blindness in regards to them.

ISBN: 9780549111887Subjects--Topical Terms:

1018504
Museology.

Evaluating the effectiveness of supplemental labels in museum exhibits.
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